5 min read

5 Tips on How to Create Short-Form Videos that Engage Your Audience

Written by
Anisa Hilmy
Published on
February 1, 2024

Short-form videos are all the hype these days. From TikTok to YouTube Shorts to Instagram Reels, people are watching and creating short-form videos more than ever before.

If you want to get in on the action, but don't know how to get started, here are five tips to help you create short-form videos that engage your audience:

1. Keep it short and sweet
The first and most important rule of short-form video is to keep it short and sweet. Most short-form video platforms have a time limit of 60 seconds or less, so make sure your video is to the point and engaging from start to finish.

One way to do this is to focus on one main message or idea per video. Don't try to cram too much information into one short video. Instead, pick one thing you want your viewers to take away from the video and focus on that.

Another way to keep your videos short and sweet is to use a fast-paced editing style. This doesn't mean you need to cut your video into a million different pieces, but you should avoid long pauses or unnecessary footage.

2. Grab attention quickly
With so much short-form video content out there, it's important to grab your viewers' attention quickly. The first few seconds of your video are crucial, so make sure they're interesting and engaging.

One way to do this is to start with a strong hook, such as a funny or interesting anecdote, a thought-provoking question, or a stunning visual - known as a visual hook, like applying a lipgloss, touching your hair or playing with jewellery. You can also use on-screen text or graphics to grab viewers' attention and introduce your topic.

3. Use music to set the tone
Music is a great way to set the tone and mood of your short-form video. It can also help to keep viewers engaged and entertained.

When choosing music for your video, make sure it's relevant to your topic and target audience. You also want to make sure the music isn't too loud or distracting.

4. Be creative with visuals
Short-form videos are all about visual storytelling. So, it's important to be creative with your visuals and use them to tell your story in a compelling way.

One way to do this is to use a variety of different shots and angles. You can also use transitions, effects, and other editing techniques to make your video more visually interesting.

Another way to be creative with visuals is to use text and graphics. Text overlays and graphics can be used to introduce your topic, highlight key points, or add humor to your video.

5. Use a call to action
At the end of your short-form video, be sure to include a call to action. Tell your viewers what you want them to do next, whether it's subscribing to your channel, visiting your website, or following you on social media.

You can include your call to action in your video script, on-screen text, or even in the video description. Just make sure it's clear and concise, and that it tells viewers exactly what you want them to do.

And there you have it – five valuable tips to help you craft short-form videos. If you're ready to kickstart your video content strategy and would like professional guidance, don't hesitate to reach out to us at BMedia!

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